Friday, November 22African Digital Business Magazine

Tag: data collection

Tech

Cultivating a Culture of Data Quality in the Data Management Lifecycle

By Upuli de Abrew, Co-Founder and Director at Insight Consulting As it is in the natural world, data also experiences a lifecycle, from gestation through birth, metamorphosis, maturity and eventual death. Just as a young bird needs to be taught to fly and a lion cub must be taught to hunt, data also needs care and direction from custodians. However, unlike nature, data will rarely be able to stand on its own and instead need constant tending from its custodians, known as data stewards, throughout the entire data management lifecycle (DML). The data management lifecycle comprises data collection, data ingestion, data storage, data usage, data maintenance, data archiving and data destruction. Effective data stewards spend a great deal of time ensuring that data quality is maintained throu...
Upstream’s Mobile Identity: Online identification and first-party data collection in a post-cookie world
Tech

Upstream’s Mobile Identity: Online identification and first-party data collection in a post-cookie world

New whitepaper reveals Upstream’s game-changing, patented mobile identification technology, the enhancements it brings to marketing, UX and security, and how it pushes mobile operators up in the digital advertising ladder MarTech experts, Upstream, say its new patented technology can identify up to 85%[1] of a website’s visitors allowing for accurate and efficient mobile marketing in a fully private and compliant way. Upstream’s newly introduced Mobile Identity technology, part of the company’s mobile marketing automation platform, Grow, comes in time to address the digital advertising industry’s search for new identification methods, necessary due to the upcoming demise of third-party cookies. According to data from Upstream’s “Mobile Identity” report, companies that deploy the technolo...