The critical role of data quality KPIs in driving business success
By Sean Taylor, Co-Founder & Director at Insight Consulting
Data is gold in our increasingly digitised world, just as the value of gold is only realised in the refinement process. Data needs to be refined to unlock its real value. Unrefined data can damage businesses, their competitiveness and ability to capitalise on opportunities. Good quality data, which is refined, can be leveraged to improve competitiveness, decision-making and profitability.
The pace at which data is being collected and stored is unprecedented, and this will only continue to accelerate. Modern organisations expect Data to drive innovation, progress and competitiveness, however Data is only as good as its quality.
Poor-quality data can severely damage a business’s ability to make good, informed decisions. This...