Working with data can be a blessing and a curse. While it is the definitive factor that empowers digital transformation efforts, aids decision-making and stores an organisation’s most valuable and confidential assets, dealing with data is often a business’ greatest challenge. As the world’s dependence on data grows and the threat of cyberattacks increases, businesses need solutions that will them manage, govern, and safeguard their data more efficiently – and this is where digital sovereignty comes in.
Tag: data
3 strategies to maximise your Return On Ad Spend this retail season
Daniel Levy, Co-Founder of ad and data-tech platform Flow, believes the answer to staying competitive lies in first-party data. By harnessing the power of data already at their fingertips, local retailers can target customers more precisely and get the most out of their marketing budget. Levy, alongside experts like Woolworths’ Zack Nossel, reveals how brands can use data-driven insights to create hyper-targeted offers and boost sales in the weeks ahead.
Cultivating a Culture of Data Quality in the Data Management Lifecycle
In the piece, Upuli de Abrew, Co-Founder & Director at Insight Consulting shares her insights for businesses looking to cultivate a Culture of Data Quality in their Data Management Lifecycle.