Why an African-based, African-run payments partner with global insights is essential for success on the continent
How to get it right in DRC
By Christian Bwakira, MFS Africa's Group Chief Commercial Officer
To understand the dynamics of Africa's payment ecosystem, it is crucial to recognise what sets the continent apart from other markets. Unlike economies such as Europe, Africa lacks a uniform infrastructure, especially in francophone countries.
The continent presents unique challenges that require unique solutions. When a global enterprise enters the continent, it must understand the dynamics, regulatory frameworks, and local business practices. Failure to grasp how things work in Africa can hinder the ability to connect sellers and buyers and impede business success. Adapting to Africa's payment landscape involves considering the available payment methods, developing user-acquisition strategi...