South African retailers have arrived at an e-commerce crossroads
By Zak Haeri, MD for NIQ and GfK – an NIQ Company – in South Africa
South Africa’s e-commerce landscape has arrived at an important juncture. The explosive growth observed during the pandemic years has slowed down somewhat and consumer spending power has faltered amid low economic growth and a global cost of living crisis. At the same time, competition is heating up.
Asian retailers such as Shein and Temu are upending segments of the e-commerce market, rapidly grabbing market share and increasing pricing pressure on traditional retailers. Amazon’s much anticipated entrance into the South African market is expected to further turn up the heat — potentially creating a new benchmark for customer experience.
Yet if we look at the experiences of other emerging markets, the disruption may onl...