Tag: E-Commerce penetration in Kenya

Africa’s e-commerce market could grow by more than $14.5 billion between 2025-2030 according to an IFC report published today. The report finds this can be achieved by increasing the number of women selling on online platforms and by providing them with better training and financial support to help them match sales made by men. The report, Women and e-commerce in Africa, found that COVID-19 has accelerated the growth of e-commerce and digital entrepreneurship in Africa and that more women have embraced digital business. However, it also noted that more can be done to promote women’s entrepreneurship and help women overcome e-commerce challenges. For example, e-commerce marketplace platforms are well-positioned to target women-owned businesses with training, and to encourage women’s partici...