Local couriers face unprecedented challenges as Amazon, Shein and Temu disrupt SA’s e-commerce market
Competition amongst local couriers has increased dramatically with the emergence of e-commerce giants, like Amazon, Temu and Shein into the South African market impacting both the micro and macro environments and leading to a greater demand and delivery volume. South Africa’s e-commerce market is expected to reach US$16.3 billion by 2030, with an annual growth rate of 15%, according to a RationalStat report.[1]
Another factor contributing to this exponential growth of online shopping is the surge in Gen Z’s shopping habits: with a whopping 98%[2] of tech-savvy Gen Z owning smartphones, 32% of them shop online at least once daily (compared to 25% of millennials, 15% of Gen X and 7% of baby boomers)[3]. Gen Z, the digitally native generation born between the mid-1990s and early 2010s, are ...