SA’s e-commerce surge poised to benefit small, independent retailers
Consumers head online for niche products, better service, and quick delivery
South African consumers are heading online in greater numbers as the e-commerce shopping experience increasingly offers more choice and convenience than can be found at traditional big-brand, brick-and-mortar retailers, says Mike Farquharson, Managing Director of online courier aggregator Rush.
Statista market and consumer data projects that 31.6 million South Africans could be converted to online shopping by 2024. According to FNB, the average e-commerce spend already increased by 30 percent in the first half of 2020 compared to the year prior while Rand Merchant Bank expects the sector’s value to surge by 150 percent, to R225 billion, within the next five years. “These findings suggest that shifts in sho...