Zanzibar tourism attracting more emerging markets including the Gulf region
Hafsa Mbamba | Founder & Managing Director
Destination Zanzibar
Zanzibar is witnessing a renaissance in tourism as the sector continues to attract international operators from new markets. How do you see this evolution impact the hospitality industry as a whole considering the size of the island?
Zanzibar is witnessing a renaissance in tourism attracting more of the ’emerging markets’ such at the Gulf region, which is part and parcel of the national marketing strategy. I believe the impact has been positive so far as it has played a role in attracting international hotel brands such as the Doubletree by Hilton and Park Hyatt and I believe this will continue. By shifting more towards luxury tourism, the island has also seen a rise in midrange properties, with some being forme...