Exhibitions are a key facilitator of trade in Africa and are crucial to the continent’s economic recovery
As a continent, Africa presents significant investment and trade opportunities for global businesses. The borderless markets created by the African Continental Free Trade Area (AfCFTA) are valued at around $3.4 trillion in GDP, providing a unique and valuable platform for businesses to access an integrated market of over 1.3 billion people and in turn boost and broaden economic activity.
This was a key message at the Embassy Markets Spotlight Briefing held by leading global event company DMG events at the Gallagher Convention Centre in Johannesburg this week. Attended by a 50-strong audience of ambassadors, trade attaches and trade promotion agencies, the breakfast meeting focused on facilitating inbound trade and investment from across the world to the African market through events and e...