Facebook Archives - AfricaBusiness.com

24Aug

By Africa BusinessNo Comments

Business, Startups

Generational Marketing: How to ensure your brand lands with the right audience

Did you know that, contrary to what one might think, older age groups are the fastest-growing segments of many social media platforms’ audiences[1]? Facebook, for example, saw users above the age of 65 increase by roughly 25% over the past year[2], while those aged 50 plus represent Snapchat’s fastest-growing audience segment[3]. “When brands decide that they want to be on social media, they first need to consider the ages of the audiences on each platform as this plays a massive part not only in the messaging they should use but the format thereof too,” says Alistair Errington, Sales Team Lead at Ad Dynamo – Africa’s leading media sales house. He unpacks some of today’s most popular platforms and the typical age groups of audiences associated with each: TikTok’s ability to provide...

29Jul

By Africa BusinessNo Comments

Business, Tech

The Future of Facebook: Will the oldest surviving social media platform remain relevant?

Founded in 2004 by Mark Zuckerberg, Facebook is today the oldest surviving social media platform. But with more and more platforms entering the market, will it go the way of MySpace and MxIt? Kyle Oosthuizen, Chief Operating Officer at Blue Robot, the leading provider of socially powered messaging solutions, doesn’t believe it will. “Because of Facebook’s development power, it’ll never fall behind other platforms. It is also catering to a changing audience and has changed with that audience.” He explains that when Facebook first launched, it was catering to the age group that is now using TikTok, Snapchat and Instagram. “Now Facebook’s original audience is 30 plus, and the platform provides value to this market through features such as Marketplace, groups, albums. Other platforms either ...

20Apr

By Africa BusinessNo Comments

Business, South Africa News, Tech

What does WhatsApp’s Privacy Policy Update Mean for Brands?

Despite public pushback, Facebook-owned messaging app WhatsApp will be going ahead with the privacy policy update it announced earlier this year. While the public has begun to appreciate that WhatsApp’s privacy rules are in fact still very much in favour of the user, with messages sent remaining private and encrypted at all times, what will this mean for brands that use the app to reach and engage with consumers? “The benefits for brands are massive,” says Kyle Oosthuizen, Chief Operating Officer at Blue Robot - creators of messaging solutions that allow brands to communicate with their audience at scale. “These updates form part of Facebook’s efforts to make communicating with a business secure, better and easier for everyone. The new updates will be made to business features that will he...

6Mar

By Caitlin NaidooNo Comments

South Africa News

Whatsapp’s New Privacy Terms: Data Protection And Privacy Laws In South Africa

By Caitlin Naidoo, Centurion Law Group In January 2021, WhatsApp announced that it would be altering its privacy terms to share data with Facebook causing panic among WhatsApp users. Users that want to continue using WhatsApp’s services have no choice but to agree to these new privacy terms. WhatsApp is a messaging platform used globally as an alternative to normal SMS or device-specific texting platforms such as iMessage or BBM, hence the hysteria causing millions of users to flee to alternative platforms such as Signal and Telegram. Much of the concern over these new privacy terms is due to a lack of understanding from the general public regarding privacy laws, particularly in relation to the internet and social media. Many people were under the impression tha...

Financial Scams – How to avoid becoming a victim

15Jan

By Africa BusinessNo Comments

South Africa News, Tech

Financial Scams – How to avoid becoming a victim

South Africa has significantly more financial crime than most other countries. With a rate of 77% compared to a global average of 49%, SA is something of a hotbed for fraud and scams. As consumers and insurance-seekers we need to understand the risks of economic crime and how to avoid becoming a victim, the risks of committing insurance fraud and how to avoid being inadvertent perpetrators of fraud ourselves, by for example, omitting information in an insurance application. Herman Lombard, Founder and Executive Director of financial services provider African Unity, explains that an intentionally fraudulent claim could result in cancellation of the policy as well as a negative reputation with the insurer and the industry in general. “Consumer fraud is the second highest ranking category of ...

16Nov

By Africa BusinessNo Comments

African News, Senegal News

Africare to outline essential role of civil society, small-scale farming and best practices at this year’s AgriBusiness Forum

Agri2012 - AfriCare (Microsoft Word) Leading American NGO spotlights small-scale farming for a result-driven future for Africa’s Agri-Food sector. “Across Africa it is the small entrepreneurs and businesses that drive community livelihoods and national economic development. Yet without adequate financing or access to buyers, producers associations are not able to sell their products to increase their incomes and bolster their livelihoods. Furthermore without knowledge of the markets, they are unable to secure the inputs and technology needed to increase production,” explains Gwen Young Senegal Country Director for Africare who will be presenting Africare’s vision at this year’s AgriBusiness Forum taking place in Dakar, Senegal from 25-28 November 2012. Focused on establishing s...

12Nov

By Africa BusinessNo Comments

African News

Former President of the African Development Bank Babacar Ndiaye to lead Investment Day at this year’s AgriBusiness Forum.

African expert calls on everyone involved in agriculture to step up to the fore for the sake of the entire continent’s development and in the fight against poverty. 12th November 2012, Brussels, Belgium With the AgriBusiness Forum 2012 just around the corner, Babacar Ndiaye, former President of the African Development Bank and founder of the African Business Roundtable (ABR), outlines his demands towards the African and international community to act and establish basic and fundamental financial policies to create real change, after years of debates and establishing potential visions and objectives. “Africa’s agricultural potential cannot induce people into a self-righteous optimism, but should instead incite a responsible and pro-active approach from the sector’s various players because ...

6Nov

By Africa BusinessNo Comments

African News

Aviat Networks to Showcase LTE-Proven Microwave Networking Solutions at AfricaCom 2012

SANTA CLARA, Calif., Nov. 6, 2012 /PRNewswire/ — Aviat Networks, Inc. (NASDAQ: AVNW), a leading expert in microwave networking solutions, today announced that it will be exhibiting at AfricaCom 2012, November 13-15, in Cape Town, South Africa. The company will highlight its LTE-proven microwave solutions at this leading telecommunications conference in Africa. For Africa’s mobile operators planning their rollout of LTE wireless technology, this is an important opportunity to learn about the advantages of Aviat’s LTE-proven technology. Aviat’s understanding of large national LTE deployments provides relevant lessons for all African operators who are modernizing their networks to add capacity, reduce complexity and migrate to IP—all of which will be critical for the eventual introduction ...

26Oct

By Africa BusinessNo Comments

African News

Would Social Media lead to emotional blandness

(Cairo, Egypt, 24th of October 2012) Social media penetration in Egypt is a staggering 68.21% from total online population (Facebook focused). People spend more time browsing their friend's profiles than actually engaging in conversation or meeting with them face to face. As more and more time is spent in browsing the countless statuses updates shares and likes life becomes flat and with it flattens humanitarian feelings. Reflecting on personal experiences, news on Syria's massacres and the sad loss of 100's have become equal to news of new born and birthdays as the reaction on facebook for both negative and positive activities is "Like" and "Share". Let's study what is "like" and "Share", for a moment. In a not so distant time "like" used to express our agreement on an action. I...

13Oct

By Africa BusinessNo Comments

Africa Travel, African News, Equatorial Guinea

Equatorial Guinea Tourism Portal Launched in NYC

New York, NY, October 13, 2012 --(PR.com)-- GC Media is the communications partner for Goree Challenge IV. “The facebook page is designed to bring the Spirit of Malabo to the world”, said Victor Mooney of US based South African Arts International (SAAI). The site will provide an opportunity for the public to see the cultural wonders and opportunities in this majestic country. Booking tours to Equatorial Guinea will be offered for individuals, schools, associations and business groups with a strategic itinerary to meet your objectives. In addition to offering bookings for tourism, businesses have a low cost opportunity to advertise their services on this portal. For U.S. passport holders, no visa is necessary. In celebration of the 44th Anniversary of the...