Breaking the ceiling: Women in business are leading the way to economic freedom
By Catherine Wijnberg, CEO of Fetola
Too often the subject of women entrepreneurs has an underlying condescending tone of reaching down to help them succeed. If we look at the data, the facts and the evidence we see a different story. This story tells us that when the playing field is levelled – especially through equal access to growth finance - female founders outperform men in job creation, revenue growth and impact on society through family support and nurturing.
In fact, there has been an exponential rise in women who are succeeding in the entrepreneurial space, despite challenges such as the gender gap and the Covid-19 pandemic1. Notably, in the South African Women Entrepreneurs Job Creators Survey conducted by Absa2, 90% of female respondents said job creation was an important...