Sustaining Heritage Begins With Supporting Local Businesses
By Catherine Wijnberg, Chief Executive Officer of Fetola
Heritage Day is an important date in the South African calendar. It is an opportunity to celebrate the cultural wealth of our people; a day on which we honour the vibrant diversity that forms our Rainbow Nation. Yet, amid a backdrop of rolling blackouts, economic contraction, and record-setting inflation, it’s not surprising that many South Africans do not feel like celebrating.
Heritage Day is the ideal opportunity to galvanise support for the success of our people – and more importantly, their businesses. This begins with inspiring a return to ‘buy local’.
Historically, South Africans have always shown a preference for locally produced goods and services. This sentiment towards ‘Local is Lekker’ comes as South African consumers...