How to Calculate and Improve Customer Lifetime Value for Your Fintech App
Creating loyal customers that purchase your products and services for life is the dream. Increasing customer lifetime value creates stability for your business and allows you to innovate new products and services that keep finance customers returning to your brand again and again.
To end the feast and famine cycle, companies need to increase customer lifetime value and keep customers engaged and nurtured. Fintech apps might be enjoying a boom right now, but it's establishing a high lifetime value that creates sustainable growth and business stability.
Calculating CLV: A Refresher
The traditional approach to calculating CLV looks at sales, transactions, and retention through the lens of profit margins. To find lifetime value, use this equation:
Lifetime Value = Average Value of Sale × Numb...