Fintech’s transformative potential: Empower customers through self-education
The most powerful thing a fintech can do is enable its customers to educate themselves, says Mukuru CEO, Andy Jury. He says formalised financial education obviously plays a crucial role in a fintech’s business, but customers that trust and repeatedly use a new product or service, such as a digital store of money, go through a natural learning process and are then more comfortable being exposed to more sophisticated products.
Mukuru, which is a next-generation financial services provider, started out as a remittance company and has evolved into a platform with a suite of different financial products and services. Jury says that by empowering its customers to teach themselves, Mukuru has enabled many thousands of unbanked and underserved people to access products and services from which th...