Friday, November 22African Digital Business Magazine

Tag: First Group Hotels and Resorts

Africa Travel, Business

THE NEW FACE OF BLEISURE TOURISM

How business-leisure travel has evolved In a world where the lines between work and play often blur, the tourism industry has witnessed a remarkable evolution in travel patterns since 2022. What began as a niche trend, 'bleisure' tourism—blending business and leisure—has now become a major driver in hospitality, adapting and thriving in our post-pandemic reality. Shaun Lamont, Managing Director of First Group Hotels and Resorts, shares some insights into how this phenomenon has transformed over the past two years and its impact on the hospitality industry. The Changing Landscape of Bleisure "Bleisure travel looks quite different now compared to two years ago," says Lamont. "We've seen a shift from predominantly domestic, extended-stay remote workers to a more diverse mix of travellers...