Daniel Levy, Co-Founder of ad and data-tech platform Flow, believes the answer to staying competitive lies in first-party data. By harnessing the power of data already at their fingertips, local retailers can target customers more precisely and get the most out of their marketing budget. Levy, alongside experts like Woolworths’ Zack Nossel, reveals how brands can use data-driven insights to create hyper-targeted offers and boost sales in the weeks ahead.
Tag: Flow
Third-party cookies are crumbling
We are witnessing a pivotal moment in the digital landscape as third-party cookies are becoming obsolete. This shift, underscored by Google’s announcement to discontinue third-party cookies in the third quarter of 2024, has profound implications for marketers, advertisers, and consumers alike. With the convergence of stringent data privacy laws and heightened consumer privacy concerns, the era of relying on third-party cookies is giving way to a new paradigm centered around first-party data. This change not only empowers consumers with enhanced privacy controls but also challenges marketers to recalibrate their strategies.
South African proptech leaders Flow secure $4.5 million in funding to enable the global property industry
South African proptech innovators Flow have secured $4.5million (+-R78 million) in funding at the conclusion of their pre-Series A investment round – the single largest investment in […]
South African Proptech Flow Expands Reach Into Australia
API platform connecting real estate agents and social media users leverages significant growth on the continent to target global property market Flow, a proptech startup […]