further Archives - Page 5 of 6 - AfricaBusiness.com

22Jul

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Deskbags can help children gain their educational independence

by Madelain Roscher DeskBags - ShopSA (Microsoft Word) According to a recent report by UNESCO, there are as many as 95 million school children who do not have access to a school desk in Africa. In Southern Africa, the statistics are equally alarming, with over 4 million scholars requiring desks. This is a statistic that doesn’t sit well with Madelain Roscher, Managing Director of PR Worx.“Education is one of the most important elements in a child’s life and while many children are eager to learn, their lack of facilities can considerably hamper their educational development and they subsequently struggle to become positive contributing members of society.” Ideally, this issue could be solved by building more classrooms with relevant furniture, but...

19Jul

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African News, South Africa News

What’s your marketing mindset?

by Chemory Gunko What's your marketing mindset (Microsoft Word) Any marketing campaign, at it’s essence, is all about shouting your name out to the world, in an effort to get masses of exposure and attract the attention of people out there who are looking for you and your amazing products and services. It all begins though, with the way you see your business and the value you believe what you offer has to bring. So, just how do you think about your products and services, and what are the words, thoughts and ideas that you use when describing your offering to yourself? For many people, the idea of marketing is scary. You’re putting yourself out there – and like putting yourself out there in any situation, what you risk is rejection. From people simply b...

19Jul

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African News, South Africa News

AFDB gives ATI support

By Thandisizwe Mgudlwa More and more support is pouring in; in an attempt to beef up the attraction of investment into Africa. Recently the Board of Directors of the African Development Bank (AfDB) approved a USD15 million equity investment in the African Trade Insurance Agency (ATI) to increase its capital base. A statement reports that this contribution will allow ATI to increase its provision of trade, credit and political risk insurance products that encourage foreign direct investment and trade in Africa. Based in Nairobi, Kenya, ATI was founded in 2001, under an International Treaty by African Member States at the initiative of Common Market for Eastern and Southern Africa and with the technical and financial support of the World Bank. ATI has a mandate to incr...

17Jul

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African News

Instant Asset Tracking for Enhanced Security Heightens RFID Usage in Data Centers, Observes Frost & Sullivan

Corporate accountability regulations compel data centers to invest in RFID to maintain and manage their IT assets MOUNTAIN VIEW, Calif., July 17, 2012 /PRNewswire/ -- The growing requirement for faster and more accurate tracking and tracing of IT assets in data centers is prompting data center operators and hosting service providers to increasingly adopt radio-frequency identification (RFID) technology. This technology can rapidly locate, identify, and track assets without needing a clear line of sight, thereby reducing manual labor and errors. New analysis from Frost & Sullivan (http://www.autoid.frost.com), Analysis of RFID in the Data Center Market, finds that the market earned revenues of $96.3 million in 2011 and estimates this to reach $952.6 million in 2017, with the widespread...

17Jul

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African News

Online ID OD: Illegal Web Trade in Personal Information Soars

LONDON, July 17, 2012 /PRNewswire/ -- Experian CreditExpert's identity web monitoring service reveals more than 12 million pieces of personal information traded online globally between January and April 2012 More than 12 million pieces of personal information were illegally traded online by identity fraudsters in the first four months of 2012, new figures from Experian CreditExpert reveal. Bespoke research* from Experian CreditExpert's web monitoring service - which helps people to quickly detect ID theft - shows that the first four months of 2012 have already outstripped the entire of 2010 when 9.5million pieces of personal information were illegally traded. Approximately 90% of the illegally traded data during January - April this year consisted of password and login combina...

17Jul

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African News

Mobile Retail Commerce Rises While Social Shopping Drops in Second Quarter, Reports IBM

ARMONK, N.Y., July 16, 2012 /PRNewswire/ -- Mobile shopping rose while social media sales fell, providing an indication of where US retailers may invest in order to capture the attention and loyalty of the digital consumer, according to a new report from IBM (NYSE: IBM). The IBM Retail Online Index, a cloud-based analysis of the online retail sector reported that retailers experienced 15 percent growth in sales from mobile devices but saw a 20 percent decline in sales traced to social media based on a much smaller base over this three-month period. This report follows today's news from the U.S. Department of Commerce's Census Bureau which announced its estimates of U.S. retail and food services sales. According to the findings, retail sales fell 0.5 percent in June from May, the third ...

16Jul

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Africa Travel, African News, South Africa News

How is electricity in South Africa affecting the tourism industry?

by Corlia Goosen Company: Discover Africa Telephone: 021 422 3498 The growth of the business sector and industry along with the population leaves electricity supply short in some parts of the country. An increasingly high demand creates high volumes of output providing South African’s with a grid that struggles to cope and unable to function crashes under pressure. Comparing to electricity in Africa, South Africa is way ahead of the masses and leading the way. Electricity in South Africa: Linking Coal and Tarrifs According to iAfrica.com Business, Public Enterprises Minister Malusi Gigaba said on Thursday 14 June, that the South African government is considering declaring coal a strategic resource, "We are engaged in discussions with the ministers of mineral resources ...

14Jul

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South Africa News

Eight reasons why copywriting is more important than ever before

by Chemory Gunko 8 reasons copywriting is more important than ever before (Microsoft Word) You’d think, with the variety of tools available to us in today’s wide media landscape, that the need for good copywriting would have fallen by the wayside – but you couldn’t be further from the truth. Nowadays, more than ever, it’s the guys with the best copywriting – and most informative content – that achieve the kinds of viral traction that we all dream of for our business marketing. So, why is great copywriting still so much of a draw card in today’s multimedia world? 1. Content is King There may be a million things to do online, but the most important one is reading. Without negating the importance of your design, which is crucial to grabbing people...

10Jul

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African News

7 simple ways to make your email marketing stand out from the crowd

By Chemory Gunko In our cluttered and busy media world, merely having an email address or cellphone number is an invitation to get bombarded by marketing nowadays. So, just how do you cut through the clutter and make your email is the one that jumps up and grabs attention? You have 3 seconds – if that – to grab your reader’s attention, and the most important tools in your arsenal are your subject line and page title tag. Let’s begin with the title tag. 1. Your page title tag Often overlooked, and usually defaulted to Untitled Document, your page title tag is the piece of text that shows in the tab of your browser window when the document is viewed online, and most importantly, is the text that is picked and displayed when the little notification box pops up to tell yo...

10Jul

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African News, South Africa News

Students need vocational education

By Thandisizwe Mgudlwa Vocational education and training is clearly the answer for most students who can't enter the university system. That is why experts have in the past urged students to consider private colleges and Further Education and Training (FET) institutions as a viable option for gaining a tertiary education. Among them are quality institutions offering courses that address the economic needs of our country. Many colleges have a higher ratio of graduates placed directly into related employment. Sharene Menteath, Head of Academics at CTI Education Group comments: "CTI Information Systems graduates are employed at the same level as university graduates, but require only one year of study and are likely to have earned an additional R100 000 before their universi...