Unlocking the Power of Gen Z: A Crucial Element in Modern Marketing Strategies
In the ever-evolving landscape of marketing, staying attuned to the preferences and behaviours of different demographic groups is crucial for success. Among these groups, Generation Z (Gen Z) stands out as a potent force, and according to Keleabetsoe Rammopo, Head Of Strategy at Penquin, an integrated advertising agency, understanding and engaging with Gen Z is an essential element of a robust marketing strategy.
Gen Z: A Dominant Force in South Africa's Population
Gen Z, defined as individuals born between the mid-1990s and early 2010s, represents a significant portion of South Africa's population, with a staggering 27.5 million people falling into this demographic. As the oldest Gen Z members are now 28 years old, there are high expectations for their economic activity, from purchasin...