SA shoppers are online. Retailers need to meet them with an exceptional experience
Consumers are embracing the e-commerce experience in growing numbers and corporate South Africa is taking serious notice, according to Geoff Hardy, Head of Digital, Immersion Group, a global team of experience design experts.
Across the globe online sales have surged, while locally online transactions on Black Friday alone grew by more than 60%, and a recent study released by Mastercard found that 68% of South Africans are shopping more online since the beginning of last year. “The Covid-19 pandemic undoubtedly accelerated prevailing trends as well as consumer behaviour and preferences by as much as a decade. This extraordinary industry-wide transformation is a forecast of the future of South African retail,” notes Hardy.
He says a solid digital footprint and strategy have become non-negot...