89% of GCC consumers will opt for digital banking services over visiting a physical branch post Covid-19
77% of respondents in the GCC access digital banking services at least once a week
44% are willing to switch to a different bank due to poor customer relations
31% perceive their bank’s current offering of access to online banking services as weak
Consumer appetite for digital banking services continues to grow in the countries of the Gulf Cooperation Council (GCC), accelerated further by the COVID-19 pandemic, according to a new survey conducted by Backbase with YouGov.
Eighty-nine percent of respondents to the survey said that they are now more likely to opt for digital banking services rather than make a physical visit to a bank branch, with consumers saying they prefer digital self-service banking solutions delivered with the same convenience as their ecommerce, entertainment, and...