Monday, November 25African Digital Business Magazine

Tag: Hack the Normal

South Africa News, Startups

Hack the Normal | From Africa for Africa: Meet the Winning Innovations for Sustainable Living, Healthy Living and Financial Solutions in Africa

Through the Hack the Normal initiative, Defy, Africa's stalwart home appliance company, aims to contribute to the advancement of African-led projects that  seek to secure the sustainability of trade, natural resources, and life on the continent. Defy, a leading manufacturer of home appliances, recently hosted the Hack the Normal online hackathon in partnership with ATÖLYE to inspire and facilitate the development of new ideas and projects that aim to make people's lives easier. Supported by Defy’s sister company, Beko, hackathon participants had the opportunity to develop new products, services, and business models with potential for commercialisation and to address existing challenges in Sustainable Living, Healthy Living and Financial Solutions. The hackathon focused on the individual, s...