Hilton Expands Multi-Brand Presence Across Morocco

Hilton (NYSE: HLT) is fast-tracking its expansion in Morocco, signing agreements for nine new hotels across seven of its global brands. This includes the debut of the prestigious Waldorf Astoria Hotels & Resorts in Rabat, the country’s capital, as well as the introduction of its luxury LXR Hotels & Resorts, lifestyle Curio Collection by Hilton, and affordable Hampton by Hilton brands in Morocco.

Egypt and the Big 5 Dominate Hotel Development in Africa

In 2024, Egypt and the Big 5 global hotel chains—Accor, Hilton, IHG, Marriott International, and Radisson Hotel Group—lead Africa’s hotel development, capturing a market share of 28% and 71% respectively, as per the latest African Hotel Chain Development Pipeline report by W Hospitality Group. With over 92,000 rooms in 524 hotels across the continent, the report highlights a surge in resort growth and Egypt’s remarkable dominance in the market.