The consumer industry is in a state of constant disruption. Along with advances in technology, more informed and sceptical consumers are holding business to higher […]
Tag: Immersion Group
SA shoppers are online. Retailers need to meet them with an exceptional experience
Consumers are embracing the e-commerce experience in growing numbers and corporate South Africa is taking serious notice, according to Geoff Hardy, Head of Digital, Immersion Group, […]
Avoiding common mistakes while crafting the ultimate customer experience
Creating a memorable customer experience is fast becoming a top priority for businesses – and for good reason, says Reynhardt Uys, Chief Experience Officer, Immersion […]
Inclusive design is transforming the customer journey as digital accelerates and expectations skyrocket
Embracing inclusive design is a pathway to innovation that organisations ignore at their peril says Reynhardt Uys, Chief Experience Officer, Immersion Group. “Before now, it […]