New Technologies to Enhance Customer Engagement
The Covid-19 pandemic has undoubtedly been the catalyst to drive broad-based digitisation and spearhead the Fourth Industrial Revolution (4IR). This digital revolution is reshaping consumer behaviour and creating opportunities for innovative new digital communications tools to attract and drive greater customer engagement.
Across industries – corporate, finance, retail, technology, healthcare, education, and others - today’s tech-savvy and highly informed consumers are demanding real-time, personalised information, delivered digitally.
With a recall rate of 83%, double that of traditional advertising, digital screen networks remain a mainstay for driving customer engagement.
Elbé Smith, CEO of tech communications firm TQ Group, who manages the content, scheduling, and technical infras...