The Future of In-Ear Advertising. Has digital killed the radio star?
Did you know that the first radio commercial aired in the USA on 28 August 1922? Now, close to 100 years later, brands are still reaching audiences via this medium. Digital audio has disrupted the space with a richer, immersive experience.
Carla Harrison, Spotify Sales Manager at Ad Dynamo – Africa’s leading media sales house (and Spotify’s exclusive ad sales partner in Africa) – says, “If you think about sound, it’s a sensory experience that impacts your mood and mindset. Brands are now considering this in terms of how and when they target users.”
She continues: “Radio remains a popular medium for users, with South African listenership increasing by 11% year-on-year[1]. Brands would be wise to keep radio in their arsenal along with digital audio to ensure 100% share of voice, particula...