Inclusive design is transforming the customer journey as digital accelerates and expectations skyrocket
Embracing inclusive design is a pathway to innovation that organisations ignore at their peril says Reynhardt Uys, Chief Experience Officer, Immersion Group. “Before now, it was common for the industry to see accessibility and inclusion as a box to tick somewhere within the design or process, but as Covid-19 has accelerated the digital world, inclusive design has now moved up the list of priorities for many organisations. We’re still seeing a huge emphasis on USSD functionality for customers with feature phones or phones that don’t have an active internet connection. Whilst services are made available on other channels like an app or a website, the functionality also exists on USSD to create an omni-channel experience to different user types. Something as simple as changing the font size a...