The Rise of Inclusive Marketing in 2024
In the fast-paced landscape of marketing, one trend is poised to take centre stage in 2024 – Inclusive Marketing. As the world becomes more interconnected, diverse, and conscious, agencies are recognising the imperative to reflect these values in their strategies. Veronica Moleele, CEO of Penquin, an integrated advertising agency, explains that Inclusive Marketing goes beyond token gestures; it's about authentically embracing diversity in all its forms. Veronica adds that Inclusive Marketing is set to be a major trend in 2024 and explains how agencies can navigate this transformative shift.
What Exactly Is Inclusive Marketing?
Inclusive Marketing is a comprehensive approach that ensures diverse representation and thoughtful engagement with all customer segments. It goes beyond traditio...