Saturday, November 23African Digital Business Magazine

Tag: IT

African News, Ethiopia News, Kenya News

World Bank Approves New Power Transmission Line between Ethiopia and Kenya to Boost Electricity and Economic Growth in East Africa

  Washington, July 12, 2012 – The World Bank’s Board of Executive Directors today approved the Eastern Electricity Highway Project, which will connect Ethiopia’s electrical grid with Kenya’s, create power- sharing between the two countries, reduce energy costs, promote sustainable and renewable power generation, better protect the region’s environment, and pave the way for more dynamic regional cooperation between the countries of East Africa. The new project marks the first phase of a regional East Africa power integration program which is likely to cost  US$1.3 billion at completion, eventually  benefiting 212 million people living in five countries with a combined GDP of US$107 billion. Together with the Governments of Ethiopia and Kenya, the African Development Bank (AfDB), and ...
Africa Travel, African News, South Africa News

How is electricity in South Africa affecting the tourism industry?

  by Corlia Goosen Company: Discover Africa Telephone:  021 422 3498 The growth of the business sector and industry along with the population leaves electricity supply short in some parts of the country. An increasingly high demand creates high volumes of output providing South African’s with a grid that struggles to cope and unable to function crashes under pressure. Comparing to electricity in Africa, South Africa is way ahead of the masses and leading the way. Electricity in South Africa: Linking Coal and Tarrifs According to iAfrica.com Business, Public Enterprises Minister Malusi Gigaba said on Thursday 14 June, that the South African government is considering declaring coal a strategic resource, "We are engaged in discussions with the ministers of mineral resources ...
South Africa News

Eight reasons why copywriting is more important than ever before

  by Chemory Gunko 8 reasons copywriting is more important than ever before (Microsoft Word) You’d think, with the variety of tools available to us in today’s wide media landscape, that the need for good copywriting would have fallen by the wayside – but you couldn’t be further from the truth.   Nowadays, more than ever, it’s the guys with the best copywriting – and most informative content – that achieve the kinds of viral traction that we all dream of for our business marketing.   So, why is great copywriting still so much of a draw card in today’s multimedia world? 1.   Content is King There may be a million things to do online, but the most important one is reading.   Without negating the importance of your design, which is crucial to grabbing people...
African News, South Africa News

Why SEO is not the be-all and end-all of everything

    by  Chemory Gunko Why SEO is not the be-all and end-all of everything (Microsoft Word)   The buzzword on everyone’s lips – for a while already – has been SEO. And it doesn’t matter where you turn or who you speak to, every agency is telling you that if they do your website and SEO, you’ll rank number one on all Google searches and your success is assured.   But how realistic is this really? 1. Is your product something that people will search for?   I can’t tell you how often I’ve seen this one – and really wanted to turn around and say, okay well when did you last go on to the Internet searching for air freshener or toilet rolls?   The truth is that there are just some things that people aren’t looking for – or wouldn’t even think to inser...
African News, Ghana News

Hon. Yaw Effah-Baafi to address Palm Oil Africa in September on Investment Opportunities in Palm Oil & Rubber Plantations in Ghana

With the changes in the global palm oil industry and growing demand, it is becoming increasingly necessary to look beyond the output from Asia. Palm Oil Africa organized by CMT will open on 05-06 September in Accra to explore and discuss palm oil plantation and investment opportunities in Africa. Accra, Africa (PRWEB) July 10, 2012 Palm Oil Africa on 05-06 September in Accra will see key ministry officials speaking on the investment opportunities in palm oil plantations in Africa. Hon. Yaw Effah-Baafi, Deputy Minister, Ministry of Food & Agriculture, Ghana, will grace the event with a keynote address on Investment Opportunities in Palm Oil & Rubber Plantations in Ghana. This is followed by another ministerial speech from Hon. Dr. Florence Chenoweth, Minister, Ministry of Agricultur...
African News, Malawi News

Salesman smiles all the way to the bank in Airtel Yabooka

  By Chancy Namadzunda Airtel Malawi on Tuesday this week conducted the tenth draw of its Yabooka promotion at its headquarters office in Lilongwe where three people won cash prizes worth K250,000 each, among others. Lucky winners from last week’s draw included Dausi Jiya who smiled all the way to the bank immediately after receiving his cheque prize of K250,000 courtesy of Airtel Yabooka. Receiving his prize, Jiya beamed with excitement disclosing that he has always wanted to do business but he his efforts had been constrained due to lack of funds. He then said he would use the prize money as his capital to restart his business. Presenting the cheque, Airtel Malawi’s Research and projects Manager thanked all Airtel subscribers for their unwavering support to the comp...
African News

7 simple ways to make your email marketing stand out from the crowd

  By Chemory Gunko In our cluttered and busy media world, merely having an email address or cellphone number is an invitation to get bombarded by marketing nowadays. So, just how do you cut through the clutter and make your email is the one that jumps up and grabs attention? You have 3 seconds – if that – to grab your reader’s attention, and the most important tools in your arsenal are your subject line and page title tag. Let’s begin with the title tag. 1. Your page title tag Often overlooked, and usually defaulted to Untitled Document, your page title tag is the piece of text that shows in the tab of your browser window when the document is viewed online, and most importantly, is the text that is picked and displayed when the little notification box pops up to tell yo...
African News

Frost & Sullivan: Heavy-Duty Truck Market on the Verge of Increasing Dedicated Global Production Platforms

Nearly one in three trucks manufactured by 2018 to feature platform based lineage MOUNTAIN VIEW, Calif., July 10, 2012 /PRNewswire/ -- After less than 10 years, since Western original equipment manufacturers (OEMs) started entering Brazil, Russia, India and China (BRIC) markets with serious intent, the very face and structure of the global heavy-duty truck market has changed. Markets considered an afterthought a few decades ago are now dictating the course of global commercial vehicle demand and the growth of the industry. Seismic changes shaping the global commercial vehicle industry have truly flattened the world, where OEMs from both triad (United States, European Union and Japan) and non-triad markets are aggressively competing for sustainable and robust growth. As they begin developin...
African News

Africa – Mobile Voice Market and Major Network Operators

Market penetration to reach 60% among Africa's one billion people in 2012 Mobile phones represent more than 90% of all telephone lines in Africa. Market penetration passed the 50% mark in 2010 and is expected to reach 60% in 2012. Subscriber growth across the continent has slowed to around 17% p.a, but several individual markets are still growing at 50% p.a. or more and others stand at only single-digit penetration rates. The continent's most advanced markets have passed the 100% penetration mark. Although the greatest demand is in the major cities, cellular solutions are also being employed to increase accessibility in rural and other disadvantaged areas. In addition to mobile networks, Wireless Local Loop (WLL) systems have been introduced in a large number of countries for the provision...
African News, South Africa News

Summit to provide guidance in driving innovation to achieve enterprise improvements within IT infrastructure

  Developing world class infrastructure to improve Africa's ICT sector and driving innovation to ac (Microsoft Word) The 2nd annual IT Infrastructure Africa Summit begins this week from 12 to 13 July 2012 at the Westin Hotel in Cape Town, South Africa. The anticipated summits is hosted and produced by international business-to-business conferencing company, Kinetic Events. This year’s summit will focus on developing world class infrastructure in efforts to improve Africa’s ICT sector addressing IT infrastructure challenges currently facing the African IT industry. As an enterprise attempts to grow, its IT infrastructure faces immense industry pressure to improve on all metrics simultaneously. The dramatic impact of IT infrastructure spending on the enterprise and the need f...