E-commerce app marketers are spending billions of dollars on user acquisition, according to a new report from AppsFlyer
AppsFlyer, the global marketing measurement leader, has released the 2022 edition of its State of eCommerce App Marketing report. Within the report, AppsFlyer outlines key global trends, guiding marketers in building a mobile-first experience that will drive engagement and sales for the upcoming holiday season.
Following the past few years of significant e-commerce growth resulting from the Covid-19 pandemic, e-commerce in general and app marketing, in particular, have entered into a natural slowdown. In 2022, e-commerce is no longer attracting the same volume of new users, and rising prices are starting to take their toll on marketing budgets and planning. Heading into the holiday season marked by an economic downturn, supply disruptions, and continuing privacy changes and data restricti...