Wednesday, November 20African Digital Business Magazine

Tag: Market Intelligence

Business, South Africa News

Magpie Instincts: Gathering Market Intelligence for Better B2B Strategies

By Kara Dean, Outbound Marketing and HubSpot Administrator  With care, it gathers these shiny treasures and stores them in its nest. Now, think of your business as this magpie, but instead of trinkets, you're collecting valuable market insights. In today’s fast-paced B2B environment, companies that effectively gather and utilise these ‘shiny’ insights secure a clear advantage in decision-making and long-term growth. Uncovering Valuable Insights: What is Market Intelligence? Market intelligence involves gathering, analysing and applying information relevant to a company’s market, including customers, competitors, industry trends and regulations. It plays a crucial role in the B2B world, where decisions are complex and stakes are high. Market intelligence equips companies with a better un...