Saturday, November 23African Digital Business Magazine

Tag: marketing

14Oct By Africa BusinessNo Comments
Business, South Africa News

3 strategies to maximise your Return On Ad Spend this retail season

Use first-party data to get personal in all the right ways, says Flow founder South Africa’s year-end retail season has officially kicked off, and with Black Friday, the December holidays, and Back to School campaigns around the corner, brands are under pressure to cut through the digital noise. As global giants with enormous advertising budgets expand into the local market, it’s clear that old marketing strategies won’t cut it anymore. To stay competitive, local brands need to turn to a powerful tool – one that’s already at their fingertips, according to Daniel Levy, Co-Founder of ad and data-tech platform Flow. “When it comes to connecting directly with your customers,” he says, “first-party data is the biggest weapon in your arsenal.” What is first-party data and why is it gold? F...
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8Oct By Africa BusinessNo Comments
Business

How to simplify customer interactions for happier, more loyal customers

Kelvin Brown, Customer Operations Executive, Telviva Simplifying customer interactions can lead to happier, more loyal customers. There is more choice than ever before, meaning customers are not forced to endure a customer experience (CX) that is characterised by clutter or unnecessary friction. We’ve all experienced difficult customer experiences. Just recently, I opted to use WhatsApp to engage with a business but was channelled back and forth between channels to ultimately accept that I was number 200-odd in the voice queue. Ironically, that was the most positive outcome. How, then, do businesses get it right? It starts by balancing digital transformation with CX. Businesses are under pressure to implement digital channels and technologies such as artificial intelligence. They’ve he...
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11Aug By Africa BusinessNo Comments
Business, Fintech, Kenya News

From vision to reality: How Absa CIB’s new TVC champions human centred relationships

Authors: Clement Motale, CM(SA) Managing Executive:  Marketing and Communications, Absa CIB and James Agin, Managing Executive: Corporate and Investment Banking, Absa Kenya  In the fast-evolving landscape of financial services, distinguishing oneself requires more than just competitive solutions and services. To achieve success, it requires a deep understanding of your clients’ needs, an empathetic approach, and a commitment to their success. This approach underscores Absa Corporate and Investment Banking's (CIB) latest campaign, which showcases not only that “Your story matters” but that Absa CIB is truly "Invested in your story." At Absa CIB, being “Invested in your story” encapsulates more than a slogan; it embodies the philosophy of deep, human-centred partnerships – how we...
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5Aug By Africa BusinessNo Comments
South Africa News

Beyond metrics: Trust is crucial to brand building

What do global brands like Google, Coco-Cola and Apple have in common? Other than being instantaneously recognisable by their corporate identity, they each own over 20% of the worldwide market share in their respective categories.[1] So, why would the likes of Coca-Cola – one of the most recognisable brands in the world with an already-captivated market – spend over $ 4 billion[2] annually on advertising? They understand the critical importance of building consumer trust in a saturated market. Seeking efficient growth in a tough economic climate, marketing leaders are scrutinising how and where to allocate their paid media budgets. While performance marketing is about driving immediate results and measurable success, brand marketing focuses on building and nurturing the brand for long-t...
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15Jan By Africa BusinessNo Comments
Business

Marketers and PR agencies can no longer afford to be vague

By Judith Middleton, CEO of DUO Marketing & Communications Everyone should be able to answer: How do you use data to drive commercial results and insights? We all know that data is not just important, we understand that it is fundamental to how we shape our collective future. Metaphors abound, but one thing is certain, data is the gravitational force shaping the contours of business. Effective marketing and public relations agencies have been at the forefront of this evolution. Every agency needs to answer this question: How do you use data to drive commercial results and insights? This is not an exercise in finding listicles online about how data can or should be used in an agency environment. Rather, it is an exercise in testing an agency’s data maturity because, with each success...
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7Oct By Africa BusinessNo Comments
Kenya News, Nigeria News, South Africa News, Tech

E-commerce app marketers are spending billions of dollars on user acquisition, according to a new report from AppsFlyer

AppsFlyer, the global marketing measurement leader, has released the 2022 edition of its State of eCommerce App Marketing report. Within the report, AppsFlyer outlines key global trends, guiding marketers in building a mobile-first experience that will drive engagement and sales for the upcoming holiday season. Following the past few years of significant e-commerce growth resulting from the Covid-19 pandemic, e-commerce in general and app marketing, in particular, have entered into a natural slowdown. In 2022, e-commerce is no longer attracting the same volume of new users, and rising prices are starting to take their toll on marketing budgets and planning. Heading into the holiday season marked by an economic downturn, supply disruptions, and continuing privacy changes and data restricti...
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Upstream’s Mobile Identity: Online identification and first-party data collection in a post-cookie world
7Oct By Africa BusinessNo Comments
Tech

Upstream’s Mobile Identity: Online identification and first-party data collection in a post-cookie world

New whitepaper reveals Upstream’s game-changing, patented mobile identification technology, the enhancements it brings to marketing, UX and security, and how it pushes mobile operators up in the digital advertising ladder MarTech experts, Upstream, say its new patented technology can identify up to 85%[1] of a website’s visitors allowing for accurate and efficient mobile marketing in a fully private and compliant way. Upstream’s newly introduced Mobile Identity technology, part of the company’s mobile marketing automation platform, Grow, comes in time to address the digital advertising industry’s search for new identification methods, necessary due to the upcoming demise of third-party cookies. According to data from Upstream’s “Mobile Identity” report, companies that deploy the technolo...
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24Mar By Alex SandersNo Comments
Business

Why Most Businesses Fail at Video Marketing

The X Reasons Why Most Businesses Don’t Succeed in Video Marketing Video marketing has incredible potential. Videos tend to be shorter and more compelling than comparable written content, they introduce information faster and in a more digestible way, and if harnessed properly, they can lead to a massive increase in your return on investment. Still, most businesses fail at video marketing. They end up spending too much money, exerting too much effort, and not generating enough of a return to justify continuing this strategy. If video marketing is so effective, why do so many brands fail? They Don’t Have a Comprehensive Strategy If you want to be successful in video marketing, you need to have a comprehensive video marketing strategy in place. That's because video marketing is far too...
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7Dec By Africa BusinessNo Comments
Business, Tech

Netcore Cloud is the Only Customers’ Choice in Multichannel Marketing Hubs and Top Customers’ Choice for Email

Gartner Peer Insights 2021 “Voice of the Customer” has recognised the company based on Overall Rating, User Interest and Adoption Globally recognised martech SaaS company, Netcore Cloud, has announced that it has been named, Customers’ Choice in Gartner Peer Insights “Voice of the Customer” 2021 reports for Multichannel Marketing Hub & Email Marketing. According to the report, For Multichannel Marketing Hubs, Netcore Cloud is the only vendor to receive customers' choice distinction, among the 17 analysed, which includes prominent players such as Adobe, Salesforce, SAP, Pega, to name a few. Additionally, the company has also featured in the Top 3 for Email Marketing thereby also gaining Customer’s Choice here. Last year, Netcore Cloud was featured as one of the top 3 Multichannel Mark...
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1Nov By Africa BusinessNo Comments
Tech

Half of enterprises cannot trust their CRM data for a single source of truth on customers

Independent research shows firms are lacking basic data management capabilities; CRM data is of limited use Half of large enterprises worldwide (47%) feel they cannot rely on their CRM data to provide a single source of truth regarding customer data, according to the State of Enterprise CRM Data Management: 2021 study released in October. Commissioned by Odaseva, the #1 enterprise data platform for Salesforce, the study reveals that high expectations for actionable insights from CRM data are rarely being met. Although over eight out of 10 organizations (85%) say they are prioritizing data insights for business decision-making, roughly half that number (44%) are unable to perform advanced customer analytics with CRM data. A similar number (40%) are unable to use CRM data to drive improve...
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