marketing relationship Archives - AfricaBusiness.com

11Aug

By Africa BusinessNo Comments

Business, Fintech, Kenya News

From vision to reality: How Absa CIB’s new TVC champions human centred relationships

Authors: Clement Motale, CM(SA) Managing Executive: Marketing and Communications, Absa CIB and James Agin, Managing Executive: Corporate and Investment Banking, Absa Kenya In the fast-evolving landscape of financial services, distinguishing oneself requires more than just competitive solutions and services. To achieve success, it requires a deep understanding of your clients’ needs, an empathetic approach, and a commitment to their success. This approach underscores Absa Corporate and Investment Banking's (CIB) latest campaign, which showcases not only that “Your story matters” but that Absa CIB is truly "Invested in your story." At Absa CIB, being “Invested in your story” encapsulates more than a slogan; it embodies the philosophy of deep, human-centred partnerships – how we...

5Aug

By Africa BusinessNo Comments

South Africa News

Beyond metrics: Trust is crucial to brand building

What do global brands like Google, Coco-Cola and Apple have in common? Other than being instantaneously recognisable by their corporate identity, they each own over 20% of the worldwide market share in their respective categories.[1] So, why would the likes of Coca-Cola – one of the most recognisable brands in the world with an already-captivated market – spend over $ 4 billion[2] annually on advertising? They understand the critical importance of building consumer trust in a saturated market. Seeking efficient growth in a tough economic climate, marketing leaders are scrutinising how and where to allocate their paid media budgets. While performance marketing is about driving immediate results and measurable success, brand marketing focuses on building and nurturing the brand for long-t...

Five ways CRM can help your sales team close more deals

15Mar

By Africa BusinessNo Comments

Business, Tech

Five ways CRM can help your sales team close more deals

When you give your sales team the right tools to effectively and efficiently manage clients and build a relationship with them, you positively impact your bottom line. 1Stream’s smart CRM is specifically designed to do just that and has helped transform organisations across various sectors in Southern Africa, which understand the value of building meaningful connections with their customers. Here’s how our smart CRM solution can help empower your sales team: Everything they need in one place Sales teams are under continual pressure to do more, faster. An effective CRM platform means all information related to clients and sales is securely stored on one platform that can be easily accessed, anywhere at any time. 1Stream’s innovative CRM platform removes the guesswork for your sal...

19Jul

By Africa BusinessNo Comments

Business, South Africa News

Good customer retention tactics translate to brand loyalty and profitability for SMEs

There is a good reason why the saying goes “first impressions last” and this is particularly important for small businesses. Once they’ve connected with a new customer, businesses should focus on offering high-quality delivery over the long-term. It begins with a client's first interaction with businesses or brands and continues throughout the lifetime of the relationship. According to Tom Stuart, Chief Marketing Officer of SME lender, Lulalend, there are five practical ways in which businesses can improve customer retention. Managing expectations, ensuring top-of-mind awareness, good communication, implementing support measures, and putting in place a rewards program. Stuart explains that top-of-mind awareness is a key metric in the development of sound retention strategies and will ultim...

28Apr

By Africa BusinessNo Comments

Business, Fintech, Kenya News, Nigeria News, Tech

Ajua Acquires WayaWaya

Leading Customer Experience Platform for Africa to Integrate Intelligent Messaging and Payments Platform Across its Product Suite Ajua, the integrated Customer Experience Management solution for businesses in Africa, has acquired WayaWaya, the Kenya-based Artificial Intelligence [AI] and Machine Learning [ML] known for its innovative Janja platform, that enables borderless banking and payments across apps and social media platforms, for an undisclosed sum. WayaWaya founder and lead Janja product builder, Teddy Ogallo, joins Ajua as VP of Product APIs and Integrations. The acquisition of WayaWaya allows Ajua to integrate Janja to automate much of the customer experience journey by integrating janja.me product into their product stack, closing the customer experience loop as the...

27Apr

By Africa BusinessNo Comments

Business

Ryan Strategic Advisory Highlights Bahrain’s Role In The Evolution of Global Business Process Outsourcing (BPO) In White Paper With SILAH GULF

UK- based consultancy, Ryan Strategy Advisory, today unveiled a whitepaper prepared for Bahrain-based business process outsourcing company, Silah Gulf, presenting the role of the Kingdom in driving growth of global BPOs. Titled, ‘Leveraging Bahrain for Customer Experience Excellence,’ the whitepaper highlights the strengths of Bahrain as a regional player with strong links to GCC countries and the attractive propositions the country offers for global clients. Mr. Peter Ryan, Founder and Principal Analyst of Ryan Strategy Advisory said: “Customer experience management faces significant challenges that impact end-user interaction and empowers agents, especially while dealing with the challenges of COVID19. Many enterprises are actively exploring new delivery points looking beyond their own...

26Apr

By Africa BusinessNo Comments

Fintech, Startups

How to Calculate and Improve Customer Lifetime Value for Your Fintech App

Creating loyal customers that purchase your products and services for life is the dream. Increasing customer lifetime value creates stability for your business and allows you to innovate new products and services that keep finance customers returning to your brand again and again. To end the feast and famine cycle, companies need to increase customer lifetime value and keep customers engaged and nurtured. Fintech apps might be enjoying a boom right now, but it's establishing a high lifetime value that creates sustainable growth and business stability. Calculating CLV: A Refresher The traditional approach to calculating CLV looks at sales, transactions, and retention through the lens of profit margins. To find lifetime value, use this equation: Lifetime Value = Average Value of Sale × Numb...

2021 will demand continued user experience and change management focus according to e4

9Mar

By Africa BusinessNo Comments

Fintech, Tech

2021 will demand continued user experience and change management focus according to e4

A dogged commitment to change execution is how businesses will survive in 2021, according to Grant Phillips CEO of fintech specialist, e4. He says the Covid-19 pandemic wreaked industry-wide havoc, the headwinds of which will continue to blow for years to come, leaving businesses in an almost permanent state of evolution and change. “Despite the negative impact of Covid-19 we have seen several unique responses to the extraordinary challenge it created. This has led to many new opportunities and with it, ingenuity and creativity across several sectors. Macro-economic responses like interest rate management, changes in consumer buying behaviour, reduced local and global mobility, and a worldwide shift to low/no touch engagement all have very different, but marked impacts on many industries g...

16Feb

By Africa BusinessNo Comments

Business, South Africa News, Tech

Avoiding common mistakes while crafting the ultimate customer experience

Creating a memorable customer experience is fast becoming a top priority for businesses – and for good reason, says Reynhardt Uys, Chief Experience Officer, Immersion Group. He notes that customers no longer base their loyalty on price or product alone. Instead, they stay and spend, with companies based on the overall experience they receive. “Quite simply, organisations who fail to adopt a customer-centric approach risk lagging behind competitors who have already become customer-obsessed.” While research shows 86% of buyers are willing to pay more for a great customer experience, Uys says there are several common mistakes that can derail efforts at personalisation and the customer journey. “Developing an unmatched customer experience involves applying the most appropriate methodologies an...

SMMEs primed for growth as economy slowly takes steps to recover

23Jan

By Africa BusinessNo Comments

African News, South Africa News

SMMEs primed for growth as economy slowly takes steps to recover

While South Africa’s economy took a series of blows over the last year, business owners remain confident that things will slowly start to stabilise in 2021. This was reaffirmed with South Africa's SACCI business confidence index rising to 93.4 in November of 2020 from 92 in October, above pre-pandemic levels. According to Trevor Gosling, Co-founder and CEO of Lulalend, a large part of the country’s growth this year will be dependent on SMMEs. “Despite the impact of the Covid-19 pandemic, the remarkable ability of these businesses to adapt to change has helped them evolve and ultimately survive. Companies were resilient, optimistic and innovative, trusting that, although the situation will not improve considerably in 2021, it will be able to at least start stabilizing.” Gosling says that t...