In the fast-evolving landscape of financial services, distinguishing oneself requires more than just competitive solutions and services. To achieve success, it requires a deep understanding of your clients’ needs, an empathetic approach, and a commitment to their success. This approach underscores Absa Corporate and Investment Banking’s (CIB) latest campaign, which showcases not only that “Your story matters” but that Absa CIB is truly “Invested in your story.”
Tag: marketing relationship
Beyond metrics: Trust is crucial to brand building
Vanity metrics aside, trust plays a vital role in the longevity of global brands; with key players such as Google, Coca-Cola, and Apple – which are known for their iconic logos and substantial market shares – focused heavily on continuously building consumer trust. Ivie Media’s partnership with Tractor Outdoor and Lula highlights this approach, providing SMEs with opportunities to boost their visibility and achieve long-term growth. Amid economic challenges, marketing leaders must balance short-term performance with long-term brand building to secure sustainable success.
Five ways CRM can help your sales team close more deals
When you give your sales team the right tools to effectively and efficiently manage clients and build a relationship with them, you positively impact your […]
Good customer retention tactics translate to brand loyalty and profitability for SMEs
There is a good reason why the saying goes “first impressions last” and this is particularly important for small businesses. Once they’ve connected with a […]
Ajua Acquires WayaWaya
Leading Customer Experience Platform for Africa to Integrate Intelligent Messaging and Payments Platform Across its Product Suite Ajua, the integrated Customer Experience Management solution for […]
Ryan Strategic Advisory Highlights Bahrain’s Role In The Evolution of Global Business Process Outsourcing (BPO) In White Paper With SILAH GULF
UK- based consultancy, Ryan Strategy Advisory, today unveiled a whitepaper prepared for Bahrain-based business process outsourcing company, Silah Gulf, presenting the role of the Kingdom […]
How to Calculate and Improve Customer Lifetime Value for Your Fintech App
Creating loyal customers that purchase your products and services for life is the dream. Increasing customer lifetime value creates stability for your business and allows […]
2021 will demand continued user experience and change management focus according to e4
A dogged commitment to change execution is how businesses will survive in 2021, according to Grant Phillips CEO of fintech specialist, e4. He says the […]
Avoiding common mistakes while crafting the ultimate customer experience
Creating a memorable customer experience is fast becoming a top priority for businesses – and for good reason, says Reynhardt Uys, Chief Experience Officer, Immersion […]
SMMEs primed for growth as economy slowly takes steps to recover
While South Africa’s economy took a series of blows over the last year, business owners remain confident that things will slowly start to stabilise in […]