Tag Archives: marketing relationship

Five ways CRM can help your sales team close more deals

how to use crm

When you give your sales team the right tools to effectively and efficiently manage clients and build a relationship with them, you positively impact your bottom line. 1Stream’s smart CRM is specifically designed to do just that and has helped transform organisations across various sectors in Southern Africa, which understand the value of building meaningful connections with […]

Good customer retention tactics translate to brand loyalty and profitability for SMEs

There is a good reason why the saying goes “first impressions last” and this is particularly important for small businesses. Once they’ve connected with a new customer, businesses should focus on offering high-quality delivery over the long-term. It begins with a client’s first interaction with businesses or brands and continues throughout the lifetime of the […]

Ajua Acquires WayaWaya

Leading Customer Experience Platform for Africa to Integrate Intelligent Messaging and Payments Platform Across its Product Suite  Ajua, the integrated Customer Experience Management solution for businesses in Africa, has acquired WayaWaya, the Kenya-based Artificial Intelligence [AI] and Machine Learning [ML] known for its innovative Janja platform, that enables borderless banking and payments across apps and […]

Ryan Strategic Advisory Highlights Bahrain’s Role In The Evolution of Global Business Process Outsourcing (BPO) In White Paper With SILAH GULF

UK- based consultancy, Ryan Strategy Advisory, today unveiled a whitepaper prepared for Bahrain-based business process outsourcing company, Silah Gulf, presenting the role of the Kingdom in driving growth of global BPOs. Titled, ‘Leveraging Bahrain for Customer Experience Excellence,’ the whitepaper highlights the strengths of Bahrain as a regional player with strong links to GCC countries and the […]

How to Calculate and Improve Customer Lifetime Value for Your Fintech App

Creating loyal customers that purchase your products and services for life is the dream. Increasing customer lifetime value creates stability for your business and allows you to innovate new products and services that keep finance customers returning to your brand again and again. To end the feast and famine cycle, companies need to increase customer […]

2021 will demand continued user experience and change management focus according to e4

A dogged commitment to change execution is how businesses will survive in 2021, according to Grant Phillips CEO of fintech specialist, e4. He says the Covid-19 pandemic wreaked industry-wide havoc, the headwinds of which will continue to blow for years to come, leaving businesses in an almost permanent state of evolution and change. “Despite the […]

Avoiding common mistakes while crafting the ultimate customer experience

Creating a memorable customer experience is fast becoming a top priority for businesses – and for good reason, says Reynhardt Uys, Chief Experience Officer, Immersion Group. He notes that customers no longer base their loyalty on price or product alone. Instead, they stay and spend, with companies based on the overall experience they receive. “Quite […]

SMMEs primed for growth as economy slowly takes steps to recover

While South Africa’s economy took a series of blows over the last year, business owners remain confident that things will slowly start to stabilise in 2021. This was reaffirmed with South Africa’s SACCI business confidence index rising to 93.4 in November of 2020 from 92 in October, above pre-pandemic levels. According to Trevor Gosling, Co-founder […]