3 trends set to dominate African mobile apps in 2022
In 2021, the mobile industry in sub-saharan Africa continued to show incredible resilience against the impacts of Covid-19 and experienced high growth. Digital solutions have provided instrumental support for communities and businesses, boosting their transition into adopting a mobile-first approach to tackle most of the daily challenges across the continent, with fintech applications dominating this surge.
According to the Mobile Economy Report, 615 million people in Sub-Saharan Africa will subscribe to mobile services by 2025, that’s equivalent to 50% of the region’s population. As we enter into a new year, Daniel Junowicz, RVP EMEA & Strategic Projects, at leading mobile marketing analytics platform AppsFlyer, explores three key trends for mobile apps in Africa this year.
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