Upstream’s Mobile Identity: Online identification and first-party data collection in a post-cookie world
New whitepaper reveals Upstream’s game-changing, patented mobile identification technology, the enhancements it brings to marketing, UX and security, and how it pushes mobile operators up in the digital advertising ladder
MarTech experts, Upstream, say its new patented technology can identify up to 85%[1] of a website’s visitors allowing for accurate and efficient mobile marketing in a fully private and compliant way. Upstream’s newly introduced Mobile Identity technology, part of the company’s mobile marketing automation platform, Grow, comes in time to address the digital advertising industry’s search for new identification methods, necessary due to the upcoming demise of third-party cookies.
According to data from Upstream’s “Mobile Identity” report, companies that deploy the technolo...