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14Jul

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South Africa News

Eight reasons why copywriting is more important than ever before

by Chemory Gunko 8 reasons copywriting is more important than ever before (Microsoft Word) You’d think, with the variety of tools available to us in today’s wide media landscape, that the need for good copywriting would have fallen by the wayside – but you couldn’t be further from the truth. Nowadays, more than ever, it’s the guys with the best copywriting – and most informative content – that achieve the kinds of viral traction that we all dream of for our business marketing. So, why is great copywriting still so much of a draw card in today’s multimedia world? 1. Content is King There may be a million things to do online, but the most important one is reading. Without negating the importance of your design, which is crucial to grabbing people...

14Jul

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African News, South Africa News

Why SEO is not the be-all and end-all of everything

by Chemory Gunko Why SEO is not the be-all and end-all of everything (Microsoft Word) The buzzword on everyone’s lips – for a while already – has been SEO. And it doesn’t matter where you turn or who you speak to, every agency is telling you that if they do your website and SEO, you’ll rank number one on all Google searches and your success is assured. But how realistic is this really? 1. Is your product something that people will search for? I can’t tell you how often I’ve seen this one – and really wanted to turn around and say, okay well when did you last go on to the Internet searching for air freshener or toilet rolls? The truth is that there are just some things that people aren’t looking for – or wouldn’t even think to inser...

12Jul

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African News, South Africa News

Insurance product aims to support students

By Thandisizwe Mgudlwa A new iniative aimed at supporting South Africa's vulnerable students has been widely welcomed. The new insurance product launched to SA's 800,000 registered students aims to specifically tackle the everyday vulnerabilities that can halt a learner's studies in their tracks. Given the typical risks and exposure to crime that is associated with life on campus and within shared student accomodation, the affordable cover (unmatched at R99 per month) seeks to fill a gap left by other insurers in covering critical items such as cell phones, laptops, and assisting with covering student fees lost that cannot be covered in the event of death of a sponsor, bursar or parent. Currently a great number of students are on the government financial aid scheme, the...

10Jul

By Chancy NamadzundaNo Comments

African News, Malawi News

Salesman smiles all the way to the bank in Airtel Yabooka

By Chancy Namadzunda Airtel Malawi on Tuesday this week conducted the tenth draw of its Yabooka promotion at its headquarters office in Lilongwe where three people won cash prizes worth K250,000 each, among others. Lucky winners from last week’s draw included Dausi Jiya who smiled all the way to the bank immediately after receiving his cheque prize of K250,000 courtesy of Airtel Yabooka. Receiving his prize, Jiya beamed with excitement disclosing that he has always wanted to do business but he his efforts had been constrained due to lack of funds. He then said he would use the prize money as his capital to restart his business. Presenting the cheque, Airtel Malawi’s Research and projects Manager thanked all Airtel subscribers for their unwavering support to the comp...

5Jul

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Energy, Green Energy

Unique Program Which Brings Solar to Remote Africa Receives Recognition from Soluxe Solar

Solar Provider honors African "Pay as You Go" solar program with Solar Flare award DARIEN, Conn., July 5, 2012 /PRNewswire/ -- While remote villages in Africa may not be the most expected place to find solar, IndiGo is shining light on unheard of locations through a "Pay As You Go" solar program which allows rural villagers to generate their own power via a photovoltaic panel and battery pack. They can then purchase the produced energy for as little as $1 a week. This unique program has caught the eye of Soluxe Solar, a Connecticut-based solar company. The IndiGo program receives this week's Soluxe "Solar Flare" – a weekly honor the company bestows on an individual or company making great strides in the world of solar advancement. "Each day we are seeing solar develop and crea...

26Jun

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African News

The Africa Insurance & Reinsurance Conference Presentations: Fighting Insurance Fraud In Africa & What insurers can do to avoid leaving money on the table Subrogation and dispute resolution (Acrobat Reader)

The 2nd Annual Africa Insurance & Reinsurance Conference kick started today with a compelling opening speech on Charting new structures to ensure a stable and thriving regional insurance market by Ibrahim Kaddunabbi Lubega, The CEO, Insurance Regulatory Authority of Uganda. Photo number from left to right the moderator - Sam Ncheeri, MD, Eagle Africa Insurance Brokers and by Ibrahim Kaddunabbi Lubega, The CEO, Insurance Regulatory Authority of Uganda. Photo number Brian Kapito, Projects Manager, NICO Holdings Limited Malawi, David Ronoh, Managing Director, CIC Life Assurance. The two gave insights into the regional insurance market . AIRC 2012 again proved that it is the event of choice for regional insurance players as more that 70 delegates attended the first day. The conf...