NielsenIQ integrates Consumer Panel and Retail measurement data into its NIQ Discover platform – providing clients with a powerful connected user experience
NielsenIQ has integrated consumer panel and retail measurement data into NIQ Discover – enhancing the cloud-based platform’s ability to help brands and retailers differentiate and succeed in a competitive market.
High quality consumer panel data brought to life through on-demand technology now live in all 23 NIQ panel markets across North America, Europe, Asia, Pacific, South Africa and Latin America
NielsenIQ (NIQ) announced the integration of Consumer Panel and Retail measurement data into its NIQ Discover platform, providing retailers and brands the Full View™ on a single platform. NIQ Discover enhances the client experience by leveraging a new cloud-based architecture and aggregation engine that provides faster data access and greater user flexibility.
NIQ's Discover platform fo...