How technology enables businesses to fight fraud without impacting customer experience
Mark Wells, Chief Customer Officer, Experian Africa
The continual growth in online fraud has led to a shift in Financial Services and Telecommunications business priorities. Experian’s latest research report shows that nearly 3 in 4 senior decision-makers are now prioritising investments to improve protection against fraud. This illustrates the severity of the fraud threat as more organisations find it necessary to look for new solutions to this problem.
Of equal importance to fraud prevention is the need to improve customer experience (73%).
These top two business priorities are closely linked – as fraud checks often have a negative impact on customer experience and conversion rates. In response to this challenge, many organisations are looking to use emerging technology that provides ...