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Retailers Can Drive Commerce Experiences Via Mobile Messaging, New Clickatell Research Shows

13Nov

By Africa BusinessNo Comments

African News

Retailers Can Drive Commerce Experiences Via Mobile Messaging, New Clickatell Research Shows

Clickatell (www.Clickatell.com), the Chat Commerce and business messaging leader, announced the results of its latest Chat Commerce Trends Report: Retail Edition, which reveals new findings about how today’s consumers prefer to communicate and make purchases with retail companies through mobile and chat messaging conversations. The report, which fielded responses from over 1,000 participants, found that 95% of customers now make retail purchases on their smartphones and 78% of consumers want to use mobile messaging with retail companies for convenience. To better understand how consumers communicate with retail brands, Clickatell’s new research found considerable interest in personalized and convenient commerce experiences through mobile messaging conversations. As global retailers head i...

New carbon-neutral online shopping service launches in South Africa

15Sep

By Africa BusinessNo Comments

South Africa News, Startups

New carbon-neutral online shopping service launches in South Africa

With a goal to curb carbon emissions, South African startup Curbon, will make carbon-neutral online shopping possible through the launch of the country’s very first plugin created to help fight climate change. Curbon’s unique offering gives shoppers the opportunity to take direct, meaningful climate action with every online purchase. Using data from the world’s leading climate science institutions, the startup’s flagship product estimates the emissions of customers’ carts at checkout and empowers shoppers to neutralise the carbon footprint of their purchases on e-commerce stores in real-time. Dedicated to minimising the environmental impact of the entire e-commerce value chain, Curbon’s API uses the process of carbon offsetting to reduce, and ultimately neutralise, the carbon equivalen...

10Dec

By Josephine WawiraNo Comments

Kenya News, Main, South Africa News

How Black Friday is giving Africa’s economy a lift

It is quite phenomenal how in recent years, both ecommerce players and retailers have used Black Friday to sweep thrifty shoppers off their feet. So much that the shopping event is no longer restricted to a single-day shopping spree but has rather taken over the entire month to become Black November. If you drove around the streets of Nairobi, Lagos and Johannesburg for instance, the number of billboards showing discounted Black Friday sales as well as digital advertisements are proof of the retailers’ craze to maximize consumer spend during the BF period. Undoubtedly, the ripple effect that Black Friday sales have on African economies cannot be overlooked. According to Black Friday Global, a marketing website, Black Friday sales are 1,331% and 1,952% higher than average-day sales in the c...

9Aug

By Thabo MpeleleNo Comments

Main, Nigeria News, South Africa News

Africa Presents Unique Challenges for Multinational Corporations

Thabo Mpelele, Sales Manager: Southern & Eastern Africa, Orange Business Services Despite being plagued by economic uncertainty and socio-economic issues, Africa remains a promising long-term growth opportunity for business; with multinational corporations (MNCs) the world over continuing to enter into the region. When drawing up development and expansion plans any enterprise is faced with the fact that the African region presents unique challenges for those operating within its borders. Consumer Growth Consumer growth is a global phenomenon, and it most certainly has high importance for MNCs entering and operating in the African region. In two of Africa's fastest-growing markets of South Africa and Nigeria, as well as other markets in Africa, consumers are looking to acquire advan...