Tag: personalisation

With the COVID-19 crisis forcing more digital communication, social media adoption has accelerated[i]. In fact, social media followers have grown by an average of more than 1.4 million each day over the past 12 months – equal to 16½ new users every single second[ii]. With more people on social media, this has meant more engagement with brands, especially as one in three consumers use these platforms to learn about or discover new products and services[iii]. But how do brands maintain their connection with consumers in a post-pandemic world? “I believe that the answer lies in personalisation,” says Kyle Oosthuizen, Chief Operating Officer at Blue Robot. “A whopping 49% of consumers report that they will unfollow a brand on social media if the content is irrelevant[iv] and I don’t think that...