Sunday, November 24African Digital Business Magazine

Tag: ppc

Business, Digital Marketing

Do You Want To Improve Your Google Ad Results?

No matter how good you do at Google Ads, it always helps to do a bit better, right? While it sounds easy to execute a successful Google Ad campaign, it can be challenging. If you don’t do your homework and structure your account well, it’s possible to waste your ad budget and indirectly help your competition by boosting their CTR.  But there are ways to improve your Google Ad results quickly. Boost Quality Score One of the things that skilled Google Ad professionals focus on first is improving the client’s quality score. If you don’t know what a quality score is, this is where you need to start your Google Ad education.  Ads that have the highest quality scores get better rankings, cost you less, and usually have a higher CTR.  There are many things that affect the quality score. Som...