pr Archives - AfricaBusiness.com

13Sep

By Africa BusinessNo Comments

South Africa News

Local knowledge is a value differentiator in the PR world

The recently held BRICS Summit caused waves in the West when Chinese President Xi Jinping encouraged Summit participants to increase trade in their own currencies and to move away from the US Dollar. The USA downplayed this as a non-event. However, with no first-hand knowledge of the political will within the BRICS block, this stance is potentially dangerous and predominantly based on assumptions. From a Public Relations (PR) perspective, technology has opened the world up to companies. Prior to this, it would be a significant undertaking for a company to establish a presence or operate in another country. However, with the internet, a company in South Africa can establish a presence in the UK or US through a PR campaign. But is this effective? Bullion PR & Communication firmly beli...

26Jul

By Africa BusinessNo Comments

Business

PR Still Remains Relevant in a Digital World

Lola Lazarus, Managing Member: Bullion PR & Communication Since the dawn of the Fourth Industrial Revolution in 2015, digitalisation has grown to be one of the most powerful platforms for companies to do business. You are effectively losing business if you do not have an attractive and informative website. The influence of digitalisation has also spread into marketing. Digital channels, specifically social media platforms, have become significant tools that businesses are leveraging to market their products and services. However, while social media has plenty of advantages, and there is a natural gravitation towards platforms such as Instagram, I feel that good old-fashioned PR still remains relevant in a digital world. The case for social media Social media has grown significantl...

22Jul

By AfricaBusiness.comNo Comments

African News, South Africa News

Deskbags can help children gain their educational independence

by Madelain Roscher DeskBags - ShopSA (Microsoft Word) According to a recent report by UNESCO, there are as many as 95 million school children who do not have access to a school desk in Africa. In Southern Africa, the statistics are equally alarming, with over 4 million scholars requiring desks. This is a statistic that doesn’t sit well with Madelain Roscher, Managing Director of PR Worx.“Education is one of the most important elements in a child’s life and while many children are eager to learn, their lack of facilities can considerably hamper their educational development and they subsequently struggle to become positive contributing members of society.” Ideally, this issue could be solved by building more classrooms with relevant furniture, but...

10Jul

By AfricaBusiness.comNo Comments

African News

South Africa: AAD2012 offers an extraordinary branding opportunity to local companies

Africa Aerospace and Defence 2012 (AAD2012) is the largest defence and aviation showcase ever to be held on the African continent, with thousands of people expected to attend the five day exhibition from 19 to 23 September 2012, at the Air Force Base Waterkloof. Exhibition space is already sold out, but there are still numerous sponsorship opportunities available. “The last event, AAD2010, attracted 93 000 people at Air Force Base Ysterplaat,” says Vhongani Shumba, Marketing and PR manager for AAD2012. “AAD2012 has moved back to Waterkloof after the base’s renovation and upgrade, and we will make the best possible use of the much bigger space here. “The increased exhibition space indoors and outdoors is already completely sold out, which gives an indication of the high esteem i...