Friday, November 22African Digital Business Magazine

Tag: Product

Science, South Africa News

Life Technologies and SATuRN Collaborate to Increase Access to HIV Testing in Africa

  CARLSBAD, Calif., July 24, 2012 /PRNewswire/ -- Life Technologies Corporation (NASDAQ: LIFE ) today announced a collaboration with the Southern African Treatment and Resistance Network (SATuRN – http://www.bioafrica.net/saturn) on sequencing-based diagnostics for HIV-infected individuals in Africa. Antiretroviral (ARV) drugs are becoming increasingly available in the developing world, due to facilitation by both governmental and non-governmental organizations, as well as reductions in price and international trade restrictions by pharmaceutical companies. Resistance to these drugs develops in many HIV-infected individuals, however, and resistance is therefore coming to the forefront of the global health agenda. Resistance can be monitored by genetic sequencing of two viral gen...
African News, South Africa News

Standard Bank South Africa’s Muvo card brings cutting edge technology to bus system

  The introduction of the MasterCard Muvo card in Durban will herald the beginning of the end of carrying cash for bus fare in South Africa. Commuters using People Mover and Durban Transport buses throughout Ethekwini municipality in KwaZulu-Natal province will use the card to pay their fare. The card is powered by Standard Bank South Africa and introduced through its innovation arm Beyond Payments and transport IT specialistAlmex. The card is an anonymous debit MasterCard that is coupled with the National Department of Transport's specified ticketing solution. It is also prefunded and reloadable, and can be used as a standard EMV MasterCard, as well as in a contactless environment enabled though the MasterCard PayPass™ contactless technology. The launch follows the successful...
African News

Consumer Lifestyles Market in Estonia, Nigeria, Spain, Saudi Arabia & Hong Kong, China Reviewed in New Research Reports

  DALLAS, July, 2012 /PRNewswire/ – ReportsnReports.com adds new market research reports on Consumer Lifestyles in Hong Kong, Saudi Arabia, Spain, Nigeria and Estonia to its store. These Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in concerned countries. Explore the reports @: 1. Consumer Lifestyles in Estonia 2. Consumer Lifestyles in Nigeria 3. Consumer Lifestyles in Spain 4. Consumer Lifestyles in Saudi Arabia 5. Consumer Lifestyles in Hong Kong, China Find other Country Specific Reports on the Consumer Lifestyle Market @ http://www.reportsnreports.com/tags/consumer-lifestyles-market-research.html. In addition to covering important core topics like h...
African News, South Africa News

What’s your marketing mindset?

  by Chemory Gunko What's your marketing mindset (Microsoft Word) Any marketing campaign, at it’s essence, is all about shouting your name out to the world, in an effort to get masses of exposure and attract the attention of people out there who are looking for you and your amazing products and services. It all begins though, with the way you see your business and the value you believe what you offer has to bring. So, just how do you think about your products and services, and what are the words, thoughts and ideas that you use when describing your offering to yourself?   For many people, the idea of marketing is scary. You’re putting yourself out there – and like putting yourself out there in any situation, what you risk is rejection.   From people simply b...
African News

5bn Euros Spent on Fairtrade Products in 2011

  5 Billion Euros Spent on Fairtrade Products in 2011: World’s Most Recognized Ethical Label on Solid Ground in Established Markets, Taking Off in New Ones Bonn, Germany, 17 July 2012. Women, men and children around the globe spent almost 5 billion euros (€4.9bn, US$6.6bn) on Fairtrade certified products last year, according to figures released today by Fairtrade International. “Fairtrade is the norm for millions of people. It is a part of the regular weekly shopping. And now sales of Fairtrade certified products are taking off in new countries, as entirely new groups of people discover Fairtrade for the first time,” said Tuulia Syvaenen, Executive Operations Officer at Fairtrade International. In Fairtrade’s biggest market, the UK, shoppers spent 12% more on Fairtrade certif...
African News

Messy, Inaccurate, Confusing: Study Finds Corporate Travel Managers Waste Over 400,000 Hours Reconciling Travel Data

GBTA Foundation Study Finds Travel Managers Lack Single Solution to Efficiently Manage Multiple Data Streams Costing Companies Millions Effective Use of Travel Data Can Help Companies Control Travel Spend ALEXANDRIA, Va., July 17, 2012 /PRNewswire-USNewswire/ -- Travel data can play a key role in helping travel managers control travel spend, increase compliance, negotiate with suppliers and manage safety and security risks – but data management systems need to be improved. Research released by the GBTA Foundation, the education and research arm of the Global Business Travel Association, found that despite the demonstrated value of travel data, travel managers struggle to manage and process multiple travel data sources to realize their business goals. The survey, The State of Expense Data ...
African News, South Africa News

Why SEO is not the be-all and end-all of everything

    by  Chemory Gunko Why SEO is not the be-all and end-all of everything (Microsoft Word)   The buzzword on everyone’s lips – for a while already – has been SEO. And it doesn’t matter where you turn or who you speak to, every agency is telling you that if they do your website and SEO, you’ll rank number one on all Google searches and your success is assured.   But how realistic is this really? 1. Is your product something that people will search for?   I can’t tell you how often I’ve seen this one – and really wanted to turn around and say, okay well when did you last go on to the Internet searching for air freshener or toilet rolls?   The truth is that there are just some things that people aren’t looking for – or wouldn’t even think to inser...
African News, South Africa News

Insurance product aims to support students

  By Thandisizwe Mgudlwa A new iniative aimed at supporting South Africa's vulnerable students has been widely welcomed. The new insurance product launched to SA's 800,000 registered students aims to specifically tackle the everyday vulnerabilities that can halt a learner's studies in their tracks. Given the typical risks and exposure to crime that is associated with life on campus and within shared student accomodation, the affordable cover (unmatched at R99 per month) seeks to fill a gap left by other insurers in covering critical items such as cell phones, laptops, and assisting with covering student fees lost that cannot be covered in the event of death of a sponsor, bursar or parent. Currently a great number of students are on the government financial aid scheme, the...
African News

7 simple ways to make your email marketing stand out from the crowd

  By Chemory Gunko In our cluttered and busy media world, merely having an email address or cellphone number is an invitation to get bombarded by marketing nowadays. So, just how do you cut through the clutter and make your email is the one that jumps up and grabs attention? You have 3 seconds – if that – to grab your reader’s attention, and the most important tools in your arsenal are your subject line and page title tag. Let’s begin with the title tag. 1. Your page title tag Often overlooked, and usually defaulted to Untitled Document, your page title tag is the piece of text that shows in the tab of your browser window when the document is viewed online, and most importantly, is the text that is picked and displayed when the little notification box pops up to tell yo...
African News

Market Rally Running Out of Steam?

  LONDON, July 9, 2012 /PRNewswire/ -- June proved to be a bullish month for stock markets, with investors buying back into the market after three previous months of declines as Central Banks looked to stimulate a slowing global economy. In June, the FTSE 100 gained 251 points or 4.7%. However, having hit resistance at the 5700 level at the end of last week, will the FTSE's charge start to run out of steam? By close of play in the UK on Friday (July 6), all the major indices were firmly in the red, with the Dow Jones leading the way as it fell by over 150 points (over 1%) by 4.40pm (BST). Major indices in the UK and Europe recorded falls too, with the FTSE 100 shedding 30 points and Germany's DAX 30 sliding by over 125 points to close the week at 5662.6 and 6410.1 respectively. L...