How Effective Rebranding Can Redefine and Elevate Your Business
In an era where change is the only constant, businesses must adapt and evolve to stay ahead. Penquin, the brand and communication agency based in Johannesburg, is leading by example, embracing transformation with open arms. The agency recently made headlines with the unveiling of its brand-new logo and refreshed corporate identity (CI), marking a significant milestone in its journey. This bold move is not just a change in visual aesthetics but a profound statement of Penquin's commitment to innovation, growth, and the continuous pursuit of excellence in the ever-changing landscape of brand communication.
Veronica Moleele, CEO of Penquin, unpacks the importance of rebranding and how it can breathe new life into a business. "Rebranding is more than just revamping your logo or updating yo...