3 strategies to maximise your Return On Ad Spend this retail season

Daniel Levy, Co-Founder of ad and data-tech platform Flow, believes the answer to staying competitive lies in first-party data. By harnessing the power of data already at their fingertips, local retailers can target customers more precisely and get the most out of their marketing budget. Levy, alongside experts like Woolworths’ Zack Nossel, reveals how brands can use data-driven insights to create hyper-targeted offers and boost sales in the weeks ahead.

Retail is in the midst of the biggest technology paradigm shift yet: Insights from NRF 2024 New York

The piece focuses on the key takeaways from NRF 24: Retail’s Big Show, which took place earlier this month in New York, USA. In the article, Peter examines the main themes covered at the event and how they could impact the South African retail sector. Some of the key points he covers include:
Expected improvements in the South African retail environment
The increasing importance of AI and automation for retailers
The need for South African retailers to adopt omnichannel strategies
The role of technology in reducing the risk of product returns

Expert Predicts Sustainable Retail Trends for 2024 and Beyond

Figures from Deloitte show how important sustainability is to modern shoppers and consumers, with 58% valuing durability, 39% focusing on repairability, and another 37% considering how biodiverse the purchase will be. Vikki Makinson, head of marketing and communications at Oceans, the leading supplier of sustainable toilet paper, has provided expert insight into the future trends of sustainable retail for 2024 – from eco-conscious consumerism to circular economy initiatives.