Everything a retailer needs to know about payment platforms in 2023
by Barry Williams, Head of Sales & Retail Relations at Pay@
In the article Barry Williams, Head of Sales & Retail Relations at Pay@ sheds light on some of the predictions we can expect to see unfold in the retail payments landscape in 2023.
Every successful retailer knows that to nurture customer loyalty and establish a strong brand, you have got to perfect four key considerations: product, price, place, and promotion. First introduced in the 1950s, these are old principles, but they remain essential in understanding the foundations of the retail industry. However, in the South African market, where consumer income and spending habits are vastly different to those in Europe or America, it is becoming important that we add another ‘P’ to the retail matrix: payments.
When we talk ...