Tag: return on ad spend

Use first-party data to get personal in all the right ways, says Flow founder South Africa’s year-end retail season has officially kicked off, and with Black Friday, the December holidays, and Back to School campaigns around the corner, brands are under pressure to cut through the digital noise. As global giants with enormous advertising budgets expand into the local market, it’s clear that old marketing strategies won’t cut it anymore. To stay competitive, local brands need to turn to a powerful tool – one that’s already at their fingertips, according to Daniel Levy, Co-Founder of ad and data-tech platform Flow. “When it comes to connecting directly with your customers,” he says, “first-party data is the biggest weapon in your arsenal.” What is first-party data and why is it gold? F...