ROI Archives - AfricaBusiness.com

14Oct

By Africa BusinessNo Comments

Business, South Africa News

3 strategies to maximise your Return On Ad Spend this retail season

Use first-party data to get personal in all the right ways, says Flow founder South Africa’s year-end retail season has officially kicked off, and with Black Friday, the December holidays, and Back to School campaigns around the corner, brands are under pressure to cut through the digital noise. As global giants with enormous advertising budgets expand into the local market, it’s clear that old marketing strategies won’t cut it anymore. To stay competitive, local brands need to turn to a powerful tool – one that’s already at their fingertips, according to Daniel Levy, Co-Founder of ad and data-tech platform Flow. “When it comes to connecting directly with your customers,” he says, “first-party data is the biggest weapon in your arsenal.” What is first-party data and why is it gold? F...

5Aug

By Africa BusinessNo Comments

South Africa News

Beyond metrics: Trust is crucial to brand building

What do global brands like Google, Coco-Cola and Apple have in common? Other than being instantaneously recognisable by their corporate identity, they each own over 20% of the worldwide market share in their respective categories.[1] So, why would the likes of Coca-Cola – one of the most recognisable brands in the world with an already-captivated market – spend over $ 4 billion[2] annually on advertising? They understand the critical importance of building consumer trust in a saturated market. Seeking efficient growth in a tough economic climate, marketing leaders are scrutinising how and where to allocate their paid media budgets. While performance marketing is about driving immediate results and measurable success, brand marketing focuses on building and nurturing the brand for long-t...

20Jul

By Africa BusinessNo Comments

Business, South Africa News

Why you shouldn’t only be thinking ROI

By Arjen de Bruin, Managing Director at OIM Consulting In its most literal sense, ROI – or return on investment – is a profitability metric that refers to the business value derived from spend. It involves dividing an investment’s profit by its cost and is generally expressed as a percentage. So, if my ROI is 1:20, it essentially means that for every rand I spent, I received R20 in profit; also known as a hella good investment! In theory, ROI could also include those metrics that are often less tangible and harder to quantify, such as value or benefit creation, which may or may not have a rands-and-cents figure attached to it. The challenge is that – in a behavioural change context – it is not always that easy to quantify these benefits without a clear framework in place, and so we all...

7Dec

By Africa BusinessNo Comments

Business, Tech

Netcore Cloud is the Only Customers’ Choice in Multichannel Marketing Hubs and Top Customers’ Choice for Email

Gartner Peer Insights 2021 “Voice of the Customer” has recognised the company based on Overall Rating, User Interest and Adoption Globally recognised martech SaaS company, Netcore Cloud, has announced that it has been named, Customers’ Choice in Gartner Peer Insights “Voice of the Customer” 2021 reports for Multichannel Marketing Hub & Email Marketing. According to the report, For Multichannel Marketing Hubs, Netcore Cloud is the only vendor to receive customers' choice distinction, among the 17 analysed, which includes prominent players such as Adobe, Salesforce, SAP, Pega, to name a few. Additionally, the company has also featured in the Top 3 for Email Marketing thereby also gaining Customer’s Choice here. Last year, Netcore Cloud was featured as one of the top 3 Multichannel Mark...