Ackerley Sports Group to Invest in South African Rugby
By Veselina Dzhingarova
The South African Rugby Union (SARU) and Ackerley Sports Group (ASG) have announced their intention to form a partnership to enhance South African rugby across all levels. This agreement aims to bolster the professional game and expand the revenue streams for both the Springboks and SARU's commercial ventures.
New Commercial Rights Corporation
According to Rugby365, the agreement, currently under negotiation and awaiting approval from SARU members, will involve ASG investing in a new Commercial Rights Corporation (CRC).
This entity will manage all current and future revenue-generating assets of the Springboks and SARU. SARU will maintain majority ownership of the CRC, while ASG will hold a significant minority stake.
Ted Ackerley, Co-Founder of Ackerley Spor...