The Future of Facebook: Will the oldest surviving social media platform remain relevant?
Founded in 2004 by Mark Zuckerberg, Facebook is today the oldest surviving social media platform. But with more and more platforms entering the market, will it go the way of MySpace and MxIt?
Kyle Oosthuizen, Chief Operating Officer at Blue Robot, the leading provider of socially powered messaging solutions, doesn’t believe it will. “Because of Facebook’s development power, it’ll never fall behind other platforms. It is also catering to a changing audience and has changed with that audience.”
He explains that when Facebook first launched, it was catering to the age group that is now using TikTok, Snapchat and Instagram. “Now Facebook’s original audience is 30 plus, and the platform provides value to this market through features such as Marketplace, groups, albums. Other platforms either ...